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The Role of Industrial Design

March 5, 2008

According to the definition given by the Industrial Designers Society of America (IDSA), industrial design (ID) is the “professional service of creating and developing concepts and specifications that optimize the function, value and appearance of products and systems for the mutual benefit of both user and manufacturer.” An industrial designer combines artistic form with engineering necessities. The ID practitioner blends the human meanings expressed through form, color, and texture with the mechanical realities of function in a way that broadcasts a coherent and purposeful message to those who experience the product. Good industrial design can create additional product benefits through the selection of materials and the architecture of the design. Industrial designers have extensive training in art, as well as training in basic engineering, manufacturing and fabrication processes, and marketing practices.

Dreyfuss (1967) lists five critical goals that industrial designers bring to a team when developing new products:

Utility: The product’s human interfaces should be safe, easy to use, and intuitive. Each feature should be safe so that it communicates its function to the user.

Appearance: Form, line, proportion, and color are used to integrate the product into a pleasing whole.

Ease of Maintenance: Products must also be designed to communicate how they are to be maintained and repaired.

Low Costs: Form and features have a large impact on tooling and production costs, so they must be considered jointly by the team.

Communication: Product designs should communicate the corporate design philosophy and mission through the visual qualities of the products.

Industrial Designers usually become involved in a development project almost at the outset. Enthusiasm within the development team increases when industrial designers develop an attractive concept early in the project. When members have a real concept to work towards, the effort ceases to be purely a cerebral exercise, and instead, comes alive with personal meaning.  

Product Design and Development

The Generic Process for Developing New Products

I.                     Concept Development

A.      Identify Customer Needs

B.      Establish Target Specifications

C.      Analyze Competitive Products

D.      Generate Product Concepts

E.      Select a Product Concept

F.      Refine Product Specifications

G.     Perform Economic Analysis

H.      Plan the Remaining Development Project

II.                   System-Level Design

III.                  Detail Design

IV.                Testing and Refinement

V.                  Production Ramp-up

 

Challenges

The challenges for current designers come from many factors. Design is a process of decision making and choosing between trade-offs. The process is dynamic, the goals (objectives) and constraints are constantly shifting as more information becomes available. The “devil is in the details.” Successful design depends upon successful execution through to a detailed result. The design cycle is speeding up, and all of the preceding must be done faster. Finally, product complexity has exceeded what can be grasped by a single designer, and so the design process must proceed in an environment of collaboration.

 

Other Helpful Links:

http://en.wikipedia.org/wiki/Industrial_design

http://en.wikipedia.org/wiki/New_product_development

Posted by designerbin at 4:27 pm | permalink | comments[4]

designerbin

June 13, 2007

Para sa mga mahilig sa DESIGN, mahilig mag-DESIGN, at sa DESIGNER wannabe’s…

Halina at sama-sama nating pasukin ang daigdig ng DISENYO sa bagong milenyo!

Ano ba ang hilig mong i-design? produkto? damit? pagkain? bahay? Kahit ano pa man ‘yan, ang mahalaga ay mailabas mo sa iyong utak ang nagsusumigaw na ideya o konsepto at ilipat ito sa kapirasong papel upang maging isang disenyo na maaaring maging isang bagong uri ng produkto, damit, pagkain, bahay, atbp. Naniniwala akong ang bawat tao ay may angking talento sa larangan ng design. Marahil ay kulang lang ng execution kung kaya’t hindi nabubuo ang isang ideya na namamahay lamang sa kanyang isipan. Simulan sa isang tema o paksa, lagyan ito ng kakaiba o natatanging sangkap na magpapaangat nito sa iba, dagdagan ng kapirasong buhay, at lapatan ng nababagay na hugis at kulay. Ayan! Isa ka nang Designer!

DESIGN is innate in a person; ideas surprisingly flow from the mind…
-Ervin G. Batacan

“You’ve got the talent, nurture it. Don’t have the talent but you have the passion for it, just practice, develop and continue learning.”
-Ervin G. Batacan

Posted by designerbin at 12:20 pm | permalink | Add comment